Our exclusive Highlights of Puglia Cruise & Tour holidays fuse Italy’s sun-baked charm with the ease of a luxury cruise. Spend seven magical nights exploring the region’s gems – wander the fairytale lanes of Alberobello, where whitewashed trulli houses with conical roofs look like something from a storybook.
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Trulli, tapas and turquoise seas – Puglia at its most perfect
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Stroll through Martina Franca, a town of ornate baroque facades, elegant piazzas and winding medieval streets. Be captivated by Lecce, often called the ‘Florence of the South’, with its golden sandstone churches, Roman amphitheatre and vibrant café culture. Discover the harbour town of Trani, home to a stunning seafront cathedral and a lively marina perfect for evening passeggiatas. And in Bari, soak up the buzz of the old town, watch orecchiette pasta being made by hand in the streets, and breathe in the Adriatic breeze.
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Puglia's Hidden Gems
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Alberobello
Alberobello
Tucked away in the sun-soaked heel of Italy, Alberobello is a fairytale brought to life, with its iconic trulli – whitewashed stone cottages topped with whimsical conical roofs. This UNESCO World Heritage site is more than just a pretty face; it's a living piece of Puglia’s rich heritage, where you can meander through winding lanes, sample local wines like Primitivo, and soak up the laid-back southern charm. Alberobello is rustic, romantic, and utterly unique – a little pocket of magic you won't soon forget.
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Lecce
Lecce
Often dubbed the "Florence of the South," Lecce dazzles with its exuberant Baroque architecture, golden limestone facades, and a vibrant energy that pulses through its elegant piazzas. Nestled in the heart of Puglia, this cultured gem offers a heady mix of history, art, and laid-back southern charm—where Roman ruins rub shoulders with ornate churches, and lively cafés spill out onto cobbled streets. Lecce is where the past and present dance effortlessly, wrapped in warm light and southern soul.
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Matera
Matera
Matera is like nowhere else—an ancient city carved into the rock, where cave dwellings known as Sassi tumble down the hillsides in a surreal, cinematic landscape. One of the oldest continuously inhabited places on Earth, Matera feels timeless yet alive, with boutique hotels carved from stone, lantern-lit alleyways, and a raw, powerful beauty that lingers long after you’ve left. It's history you can touch, sleep in, and sip wine beneath—bold, atmospheric, and utterly unforgettable.
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Trani
Trani
Set against the shimmering Adriatic, Trani is a coastal jewel where elegance meets authenticity. Its stunning seafront cathedral, seemingly rising from the water, is one of Puglia’s most iconic sights—while its charming old town, bustling marina, and refined limestone buildings give the city an effortless allure. With fresh seafood on every menu, a glass of local Moscato in hand, and the sea breeze on your face, Trani offers a quietly captivating escape steeped in history and soaked in southern sunshine.
