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Last updated: 15 October 2026
1. Introduction
Cruise Nation (“we”, “us”, “our”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store and share your personal data when you interact with us.
This includes when you make a booking, contact us, use our website, or engage with our services in any way.
2. When we collect your personal data
We collect personal data when you:
Make a booking with us
Create an account on our website
Contact us by phone, email, live chat or social media
Use our website or mobile services
When using live chat, we may view text entered before it is submitted in order to assist with faster responses, in line with UK GDPR requirements.
3. The types of personal data we collect
We may collect and process the following categories of personal data:
Identity Data
Name, title, date of birth, gender, passport details and similar identifying information.
Contact Data
Billing and delivery addresses, email address, telephone numbers, and emergency contact details.
Financial Data
Payment card details and bank account information where required.
Transaction Data
Details of bookings, payments, and services purchased.
Technical Data
IP address, browser type, device information, and usage data relating to how you access our website.
Profile Data
Account details, booking references, preferences, feedback, and survey responses.
Usage Data
Information about how you use our website and services.
Marketing and Communications Data
Your preferences in receiving marketing communications and how you wish to be contacted.
We may also use aggregated data for analytical purposes. This data does not identify you personally.
4. Special categories of personal data
In certain circumstances, we may need to collect sensitive personal data, including:
Health or medical requirements
Dietary requirements (which may indicate religious beliefs)
Nationality (which may indicate ethnicity)
We will only process this data where it is necessary to provide your travel services and where you have given explicit consent.
If you choose not to provide this information, we may be unable to fulfil your booking requirements.
You may withdraw your consent at any time; however, this may impact your booking and may be treated as a cancellation in line with our Terms and Conditions.
5. How we use your personal data
We use your personal data to:
Process and manage your bookings
Take payments and issue refunds
Communicate with you about your travel arrangements
Respond to enquiries and provide customer support
Improve our website, services and customer experience
Send marketing communications where you have consented
Comply with legal and regulatory obligations
Prevent fraud and protect our business
We rely on the following legal bases:
Performance of a contract
Compliance with legal obligations
Legitimate business interests
Your consent
6. How we protect your data
We implement appropriate technical and organisational measures to safeguard your personal data against unauthorised access, loss, misuse or alteration.
7. Sharing your personal data
We may share your personal data with trusted third parties where necessary, including:
Airlines, cruise lines and accommodation providers
Insurance providers
Payment processors
IT, marketing and analytics service providers
Professional advisers and regulatory authorities
These parties will only process your data where necessary and in accordance with applicable data protection laws.
We do not sell your personal data.
8. International transfers
Due to the nature of travel services, your personal data may be transferred outside the UK and European Economic Area (EEA).
Where this occurs, we ensure appropriate safeguards are in place, such as:
Transfers to countries deemed to provide adequate protection
Use of approved contractual safeguards
9. Marketing communications
Where you have opted in, we may send you information about offers, products and services.
You may withdraw your consent at any time by:
Clicking the unsubscribe link in emails
Replying STOP to SMS messages
Contacting us directly
We will always respect your communication preferences.
10. Data retention
We retain your personal data only for as long as necessary to fulfil the purposes outlined in this policy, including:
Managing your booking
Meeting legal and regulatory requirements
Handling complaints or disputes
After this period, your data will be securely deleted or anonymised.
11. Your rights
Under UK data protection law, you have the right to:
Access your personal data
Request correction of inaccurate data
Request deletion of your data
Object to processing based on legitimate interests
Request restriction of processing
Request transfer of your data
Withdraw consent where applicable
We may require proof of identity before processing your request.
12. Contact details
If you have any questions or wish to exercise your rights, please contact:
Data Protection Manager
Cruise Nation
Email: gdpr@cruisenation.com
Telephone: 0333 033 9985
13. Complaints
If you are not satisfied with how we handle your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO):
Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Website: https://www.ico.org.uk
Helpline: 0303 123 1113
